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Talk
Speaker · Handley Cellars · Philo, CA · 7 August 2013
Workshop for a winery team on social media marketing: storytelling, getting people to talk about the brand, wine marketing strategies, industry case studies and network-specific tactics.
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Talk
Speaker · Silicon Valley Business Journal · San Jose, CA · 17 July 2013
How wine brands can use social media to build direct relationships with the people who drink their wine: storytelling, getting people to talk about the brand, marketing strategies, industry case studies and network-specific tactics.
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Press piece
The Guardian Social Enterprise Network · 30 April 2013
Joey's Twitter account was listed among the 50 most connected in social enterprise (research by Tweetminster).
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Talk
Speaker · Sonoma State University · Rohnert Park, CA · 18 January 2013
The same wine-industry social media material delivered to the Wine Intensive Executive MBA: an overview and best practices, wine industry case studies and resources, and specific tools.
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Talk
Speaker · Dominican University of California · San Rafael, CA · November 2012
How to build a personal brand with social media: what personal branding is, discovering and telling your story, and creating and maintaining your brand, with advanced sections.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · May 2012
Workshop on staying sane and productive in the communication age: the health dangers of sedentary, screen-heavy work and multitasking, with practices for the mind and for the body.
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Talk
Speaker · Venture Greenhouse · 2012
How to run a start-up or small business on social media technology: internet trends, then applications to operations, marketing and finance, what comes next, and discussion.
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Talk
Speaker · Agrion · Online · 28 September 2011
Webinar on communicating sustainability with social media: internet and social platform trends, why transparency and authenticity suit sustainable business, and how to avoid greenwashing.
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Talk
Speaker · EcoFair Marin · September 2011
Ten ways social media can serve social good: education, democracy, love, money, disaster response, mobility, local news, citizen science, local food and farming.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · 13 May 2011
Workshop on social media as the tipping point for sustainable enterprise: internet trends, then applications to operations, marketing and finance, what comes next, and questions.
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Talk
Speaker · U.S. Green Building Council Redwood Empire Chapter · Rohnert Park, CA · 20 April 2011
Internet trends and what they mean for operations, marketing and finance, drawn from an MBA in digital media curriculum, followed by what comes next and discussion.
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Talk
Speaker · Dominican University of California · San Rafael, CA · April 2011
Guest lecture in a Green and Social Marketing course on social media for social good: social media trends, a revolution in education, and examples of social good media.
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Talk
Speaker · Eucalyptus Magazine Green Careers Expo · April 2011
How to use social media to advance a sustainability career: growth in green jobs, a personal brand, profile tips for LinkedIn, Facebook and Twitter, and documenting your work online.
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Talk
Speaker · California College of the Arts · San Francisco, CA · 10 March 2011
Internet trends and what they mean for operations, marketing and finance, presented as the basis for an MBA in digital media curriculum, followed by what comes next and discussion.
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Talk
Speaker · County of Marin · San Rafael, CA · 2 February 2011
Short presentation to Marin County government on social media for local government: usage trends, the new marketing landscape, open government and data, and best practices.
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Talk
Speaker · Greentelligence · Online · October 2010
Teleseminar on how social media principles align with sustainable business: transparency, cooperation, localization and networks, and how social media is changing media.
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Talk
Speaker · Presidio Graduate School · San Francisco, CA · October 2010
Updated Presidio MBA session on social media for sustainable business with a larger applications section: mobile check-ins, group buying, crowdfunding, social ads and micropayments.
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Press piece
Cohn & Wolfe · 14 June 2010
Conference interview on brand leadership and transparency.
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Talk
Panelist · Sustainable Brands · Monterey, CA · 10 June 2010
Panel on social media as a change agent with Triple Pundit and Justmeans: the ecosystem of communities, news and brands, case studies, social media disasters and practical advice, with live Twitter questions.
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Press piece
GreenSmith Sustainable Business Consulting · June 2010
First guest on a podcast-style series about technology and green business.
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Talk
Speaker · LOHAS Forum · Boulder, CO · June 2010
Why social media is worth more than its direct sales: measuring return, engagement as social currency, and case studies on brand value, leads, customer support and crowd-sourced innovation.
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Press piece
TriplePundit · June 2010
TriplePundit write-up of Joey's LOHAS Forum talk on engagement as social currency.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · May 2010
Workshop on social media marketing for sustainable enterprises: principles, policy and ethics, crowd-sourced CSR, and a step-by-step plan from strategy and account setup to network building, content, ads and analytics.
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Talk
Speaker · SocialBiz · Petaluma, CA · 30 April 2010
Talk on the rules that come with social media's power: listening first, community not consumers, brand monitoring, FTC disclosure, social media policy and ethics, and measuring return.
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Talk
Speaker · Northbay Growth & Innovation Forum · Santa Rosa, CA · 28 April 2010
Roundtable talk on open brands and radical transparency, covering FTC endorsement guidelines, company social media policy, measuring return and case studies, with a companion deck on content, Facebook and Twitter management.
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Talk
Speaker · ORC Western Occupational Safety & Health Group · Sonoma, CA · 2 March 2010
How companies use social media inside the workplace for employee engagement, team collaboration and remote training: ten principles, case studies such as Deloitte, tools and adoption.
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Talk
Speaker · Presidio Graduate School · San Francisco, CA · 22 February 2010
Presidio MBA class session on social media for sustainable business: trends, ten principles, why sustainable business suits transparency, stories and how-to steps.
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Talk
Panelist · Dominican University of California · San Rafael, CA · 11 February 2010
Class panel on business networking: panelists shared how networking shaped their careers, then answered student questions on approaching contacts, following up, and using LinkedIn and Facebook.
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Talk
Speaker · Sonoma Mountain Business Cluster · Rohnert Park, CA · February 2010
Seminar on social media for sustainable business: trends, ten principles, and stories such as the Green Festival's year-round use of social media, ending with how-to steps.
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Talk
Guest lecturer · Dominican University of California · San Rafael, CA · February 2010
Introduction to building a website: types and objectives of sites, the development process from discovery to maintenance, hosting and analytics, ways to pay and find a developer, and content management systems.
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Talk
Speaker · LinkShare Symposium West · San Francisco, CA · 28 January 2010
Social media and radical transparency in brand management: who controls a brand, FTC endorsement guidelines, company social media policy, measuring return, and case studies including The North Face and drugstore.com.
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Talk
Panelist · Green Wine Summit · Santa Rosa, CA · 2 December 2009
Panel on green communications as media and green practices both shift. The deck covered social media trends, why transparency suits green businesses, and how social media differs from older marketing.
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Talk
Speaker · Presidio Graduate School · San Francisco, CA · December 2009
Presidio MBA session on social media for sustainable business: trends, ten principles, stories and how-to steps.
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Talk
Speaker · Green America Green Business Conference · San Francisco, CA · 11 November 2009
Social media trends, ten principles and stories for sustainable business, including the Green Festival's year-round use of social media, with questions taken on Twitter.
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Talk
Co-presenter · First United Presbyterian Church · Oneonta, NY · 1 October 2009
Community workshop for business owners on saving money by going green: energy efficiency, waste and water, with case studies of small businesses that cut costs.
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Press piece
influenceXchange · October 2009
Video interview with Joey.
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Talk
Panelist · Bioneers · San Rafael, CA · October 2009
Panel remarks on social media as a tipping point for sustainability, built on six ideas: radical transparency, many-to-many communication, reputation and accountability, collective wisdom, real-time collaboration and hyper-localization.
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Talk
Speaker · CESSE 2009 Conference · Orlando, FL · 22 July 2009
Workshop on a greener workplace: e-waste and energy waste, energy-efficient lighting and computing, the paperless office and a human resources approach to green initiatives.
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Talk
Speaker · Green America · Online · July 2009
Webinar on moving beyond greenwashing: the seven sins of greenwashing, how social media shifts control of a brand to the community, and case studies of campaigns that worked and failed.
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Press piece
Examiner.com (LA Green Life) · 15 June 2009
Examiner write-up of the Solar Living Institute's Green Careers conference at UCLA, noting Joey's session on why Twitter is useful for business.
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Talk
Speaker · Earthsite · Fairfax, CA · 12 June 2009
Beginning-to-intermediate hands-on workshop on social media marketing for business: key concepts, listening first, the skills and budgets needed, then setting up and maintaining LinkedIn, Facebook and Twitter.
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Talk
Speaker · Green Careers Conference LA · Los Angeles, CA · June 2009
Closing keynote on using social media to build a personal brand and land a green job: profiles on LinkedIn, Facebook and Twitter, and telling a cohesive career story. A bonus session looked at what green jobs look like.
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Talk
Speaker · Northbay Growth & Innovation Forum · Santa Rosa, CA · May 2009
Customer-powered marketing for small and mid-sized businesses: social media trends, concepts, case studies and how-to steps.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · May 2009
Sustainability messaging in a world of radical transparency: greenwashing failures and the seven sins, social media as a shift in who controls a brand, and how to respond.
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Talk
Speaker · AltSearchEngines Day · San Francisco, CA · 30 March 2009
Panel on green search at the second annual AltSearchEngines Day conference in San Francisco.
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Talk
Speaker · Wild & Scenic Film Festival · Nevada City, CA · 10 January 2009
Workshop on online tools for filmmakers: script writing, raising money, casting, location scouting, equipment, editing, stock footage and distribution.
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Talk
Speaker · Twitter 140 Conference · Mountain View, CA · 2009
Introduction to a panel on open brands: how Twitter pushes radical transparency in brand management, with case studies including the Chevy Tahoe video contest and AmazonFail.
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Talk
Speaker · EcoTuesday · Sonoma, CA · 24 June 2008
How new media can carry green marketing built on trust: moving beyond greenwashing, free do-it-yourself tools such as blogs, video and social networks, and the web tools a small virtual business can use.
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Press piece
Making It All Click · 14 May 2008
Long-form interview on sustainability, entrepreneurship and values-driven web platforms.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · May 2008
Why peer-to-peer online communication is replacing top-down marketing: trust, moving beyond greenwashing, and free do-it-yourself tools such as blogs, video and social networks.
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Press piece
CBS 5 (KPIX), San Francisco · November 2007
Green Beat segment on holiday gift-wrap waste, with Joey as a green expert.
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Talk
Speaker · Sustainable Enterprise Conference · Rohnert Park, CA · May 2007
How start-ups and big businesses use Web 2.0 collaboration tools to improve results while lowering environmental impact, with demos of low-cost software.
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Talk
Speaker · Green Drinks · Novato, CA · 2007
Delivering green to the mainstream: who the green consumers are, positioning green through authenticity, transparency and third-party verification, why they favor the internet, and online marketing tools.
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Talk
Speaker · Net Impact Professionals Summit · Chicago, IL · 28 October 2006
Panel on how information technology can help consumers and employees make decisions friendlier to planet, people and profits, framed as a hands-on session rather than a technology pitch.
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Press piece
The New York Times · 8 January 2006
Feature on business schools adopting a triple bottom line, quoting Joey as a Green MBA graduate who now leads internet marketing for Green Festival and helped found a web company for sustainable businesses.
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Portfolio
Websites
Screenshots of 37 websites Earthsite designed and built for natural food brands, sustainability groups and nonprofits.
