Social Media for Sustainable Enterprise

Speaker · Workshop · Sustainable Enterprise Conference · Rohnert Park, CA · 13 May 2011

Workshop on social media as the tipping point for sustainable enterprise: internet trends, then applications to operations, marketing and finance, what comes next, and questions.

Part of Earthsite

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SOCIAL MEDIA FOR SUSTAINABLE ENTERPRISE HOW SOCIAL MEDIA IS THE TIPPING POINT FOR SUSTAINABLE BUSINESS
PRESENTED AT SUSTAINABLE ENTERPRISE CONFERENCE MAY 13TH, 2011
PRESENTER JOEYSHEPP.COM GREENMBA PROGRAM DIRECTOR AT DOMINICAN UNIVERSITY OF CALIFORNIA FOUNDER AND PRINCIPAL AT EARTHSITE.NET, NEW MEDIA FOR SUSTAINABLE BRANDS
ROAD MAP I. INTERNET TRENDS II. THE DIGITAL BUSINESS I. OPERATIONS II. MARKETING III. FINANCE III. WHAT’S NEXT? IV. QUESTIONS “SOCIAL MEDIA IS THE TIPPING POINT FOR SUSTAINABLE ENTERPRISE”
INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
INFORMATION AGE THE INDUSTRIAL AGE FILLED THE WORLD WITH STUFF THE INFORMATION AGE IS FILLING OUR WORLD WITH INFORMATION. CHEAP, ACCESSIBLE, ABUNDANT POTENTIAL LIMITLESS GROWTH
DISRUPTIVE TECHNOLOGY FREE MOBILE DECENTRALIZED REAL-TIME HYPER-LOCAL
CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIES SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
MOORE’S LAW SPEED OF COMPUTERS DOUBLES EVERY TWO YEARS “SINGULARITY” COMING… COMPUTERS TRANSCEND BIOLOGY ~RAY KURZWEIL
FACEBOOK: GLOBAL CITIZENSHIP 500,000,000 ACTIVE USERS 700,000 NEW USERS DAILY! 70% OUTSIDE THE US 380,000 LIKES / MINUTES ACCOUNTS FOR 25% OF ALL USA PAGE VIEWS
YOUTUBE: YOU ARE THE MEDIA 35 HOURS UPLOADED EVERY MINUTE! HUNDREDS OF THE MOST POPULAR USERS MAKE 6 FIGURES A YEAR LADY GAGA AND EMINEM SURPASS 1 BILLION HITS
TWITTER: THE PULSE OF THE PLANET NEW RECORD SET AT NEW YEAR 2011: 6,939 TWEETS/ SECOND 40% USA 60% INTERNATIONAL IN THE USA, 87% AWARENESS, YET ONLY 7% USE IT SENTIMENT ANALYSIS PROVEN AS ACCURATE AS EXIT POLLS
3,339 TEXTS PER MONTH AVERAGE US TEENAGER
BORN INTO THIS WORLD 92% OF U.S. TODDLERS HAVE AN ONLINE PRESENCE THE VAST MAJORITY OF CHILDREN TODAY WILL HAVE ONLINE PRESENCE BY THE TIME THEY ARE TWO YEARS OLD — A PRESENCE THAT WILL CONTINUE TO BUILD THROUGHOUT THEIR WHOLE LIVES.
THE DIGITAL BUSINESS SOCIAL MEDIA IS MORE THAN MARKETING
OPERATIONS WORKING IN THE CLOUD
CLOUD STORAGE ABUNDANT ONLINE STORAGE MEANS CHEAP END-USER DEVICES BENEFITS INCLUDE AFFORDABLE, ACCESSIBLE, COLLABORATIVE, RELIABLE
VIDEO CONFERENCING / VOIP INCREASING BANDWIDTH DRIVEN BY COST OF TRANSPORTATION NOT A REPLACEMENT FOR PHONE, BUT IN ADDITION JOEY’S PICKS: SKYPE, GOOGLE VOICE, VISUAL VOICEMAIL, FACETIME
LOGISTICS AND PACKAGING ONLINE SHOPPING INCREASING AS SHIPPING LOGISTICS ARE REFINED UPS BANNED LEFT TURNS FOR GAS SAVINGS AFTER IN-DEPTH STUDY PACKAGING REDESIGN JOEY’S PICKS: AMAZON PRIME.
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PAPERLESS AMAZON.COM NOW SELLS MORE DIGITAL BOOKS THAN PHYSICAL BOOKS. JOEY’S PICKS: FUJUTSU SCANSCAP SCANNER, DROPBOX, EVERNOTE, MYFAX
MOBILITY INCREASED WIRELESS ACCESS, CHEAPER MOBILE DEVICES GPS ALLOWS LOCALIZED DATA 2014: MOBILE OVERTAKES DESKTOP JOEY’S PICKS: IPHONE, IPAD, MI-FI HOTSPOT
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CROWD SOURCING PRODUCT DESIGN CUSTOMER SUPPORT MARKET RESEARCH (SENTIMENT ANALYSIS) JOEY’S PICKS: FACEBOOK QUESTIONS, TWITTER, GOOGLE FORMS
MARKETING CUSTOMER COMMUNITIES
RADICAL TRANSPARENCY MANY TO MANY COMMUNICATIONS ACCELERATES SHARING PEOPLE TRUST THEIR PEERS BRANDS NO LONGER CONTROL THE MESSAGE JOEY’S PICK: TWITTER, FACEBOOK, GOOGLE ALERTS
CUSTOMER COMMUNITY NO LONGER “CONSUMERS” COMMUNITY MANAGER ABOUT ENGAGEMENT ACKNOWLEDGED POWER DYNAMIC CUSTOMER STAKEHOLDER JOEY’S PICKS: FACEBOOK PAGE
CORPORATE SOCIAL RESPONSIBILITY EXPECTATION TO COMMUNICATE SOCIAL & ENVIRONMENTAL WORK THROUGH MARKETING YEARLY REPORTS MOVING TO DAILY COMMUNICATION HIGHER LEVELS OF ACCOUNTABILITY BECAUSE OF RADICAL TRANSPARENCY JOEY’S PICK: BLOGGING WITH WORDPRESS OR TUMBLR
SOCIAL MEDIA POLICY DEVELOP A “LIVING DOCUMENT” OF BESTPRACTICES AND STRATEGY FOR DEALING WITH PROBLEM ISSUES JOEY’S PICK: DATABASE OF SOCIAL MEDIA POLICIES: HTTP:// SOCIALMEDIAGOVERNANCE.COM
DATA VISUALIZATION CUSTOMERS WILLING TO SHARE MORE PERSONAL INFO COMPANIES WILLING TO SHARE DATA THROUGH API’S. WEALTH OF ACCESS TO DATA JOEY’S PICKS: COOL INFO GRAPHICS, INFORMATION IS BEAUTIFUL, SEARCH “INFOGRAPHIC”
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FINANCE ACCOUNTING FOR EVERYTHING
MICRO-FINANCE MICROLOANS FOR STARTUP CAPITAL HIGH REPAYMENT RATE FOR LOANS ALTERNATIVES TO VC FINANCING JOEY’S PICKS: KIVA, KICKSTARTER, CROWDRISE
GROUP BUYING CONSUMERS BAND TOGETHER FOR DEEP DISCOUNTS BUSINESSES GET COMMITTED VOLUME + MARKETING BUZZ JOEY’S PICKS: GROUPON, SOCIAL LIVING
THE LONG TAIL THE LONG TAIL OF AN EXPONENTIAL GRAPH LOTS OF SMALL MARKETS COMBINED ARE BIGGER THAN POPULAR MARKETS EXAMPLE: LOTS OF SMALL BLOGS MAKE AS STRONG AS A VOICE AS MAJOR MEDIA JOEY’S PICKS:
FREEMIUM OFFER A ROBUST FREE PRODUCT WITH AN UPSELL OPPORTUNITY FOR POWER USERS BUILDS A LARGE, STABLE CUSTOMER BASE JOEY’S PICKS: GOOGLE APPS, FACEBOOK PAGE, 37SIGNALS, SKYPE, FREE CONFERENCE CALL
WIKILEAKS TECHNOLOGY SUPPORTS LEAKS FEAR OF EXPOSURE DRIVES MORE ETHICAL BEHAVIOR FINANCIAL MODELS MUST ADJUST TO FULL COST ACCOUNTING JOEY’S PICKS: OPEN LEAKS, MAINSTREAM MEDIA LEAK SITES
WHERE ARE WE GOING? INFORMATION AND CREATIVITY REMAIN
SUSTAINABLE MEDIA PRINCIPLES SUMMARY DEMOCRATIC TRANSPARENCY DECENTRALIZED LOCALIZED LESS PAPER LESS TRAVEL CAN BE CLEAN AND RENEWABLE
NEW ECONOMY: SOCIAL CAPITAL EDUCATION CREATIVITY COMMUNITY STRATEGY IDEAS FUTURES SCALEABLE
STAY HUMAN IT’S ABOUT PEOPLE TO PEOPLE TIES
MORE INFO WWW.JOEYSHEPP.COM
TWITTER ACCOUNTS @JoeyShepp @GreenMBA @Earthsite @SocialGoodMedia
TWEET ME YOUR QUESTIONS @JOEYSHEPP YOUR QUESTION
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