Companies founded and roles held, newest first.
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Venture
All The New
Consulting and research on AI and emerging technology for founders and growing companies. Today's chapter of Joey's work.
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Venture
DailyNutra
Herbal supplement company built on standardized extracts, organic ingredients and recyclable packaging. Founded by Joey in 2014; in 2017 he was joined by co-founder and business partner Dean Halpern, who led operations and logistics. Grew into an Amazon top seller over ten years, then sold in 2024 to a natural foods brand aggregator. The brand continues to sell today.
- Revenue
- $10M+
- Products
- 20+
- Amazon
- top seller in several supplement categories
- Exit
- 2024, sold to a natural foods brand aggregator
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Venture
Earthsite
One of the first digital agencies focused on sustainability. Web design, hosting, strategy and social media for natural food brands, sustainability organizations and nonprofits. Closed in 2016.
- Clients
- 100+
- Team at peak
- 10 people
- Years of operation
- about 15
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Venture
Green Maven
A search engine for the green web, built with a team of Green MBA graduates and launched in late 2006. Named one of the best new websites of 2006 by TIME.com.
- Launch
- late 2006
- Listed websites
- 1,600 at the time of the 2007 press release
- Recognition
- TIME.com best new websites of 2006
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Position
Green MBA Program Director, Dominican University of California
Directed the Green MBA: shaped the curriculum, recruited and admitted students, managed faculty and operations, and brought enrollment to capacity.
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Position
Green Festival
Ran the web and media side of one of the largest sustainability events in the US (50,000+ attendees per show): web infrastructure, online ticketing, digital catalogs, and media teams recording speakers across five stages at 25 shows nationwide.
- Shows
- 25 nationwide
- Attendance
- 50,000+ per show
- Stages recorded
- 5
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Position
Humboldt’s Finest
Brand development, sustainable packaging, website design and event marketing for a premium cannabis brand; produced and directed a series of video commercials featuring Humboldt farmers; consulted on a processing and packaging facility.
