Designer, entrepreneur, technologist, ecologist and eternal optimist.
Today’s chapter
Working on artificial intelligence: helping people and companies put it to good use, through All The New →
Selected work
-
Venture
DailyNutra
Herbal supplement company built on standardized extracts, organic ingredients and recyclable packaging. Founded by Joey in 2014; in 2017 he was joined by co-founder and business partner Dean Halpern, who led operations and logistics. Grew into an Amazon top seller over ten years, then sold in 2024 to a natural foods brand aggregator. The brand continues to sell today.
-
Venture
All The New
Consulting and research on AI and emerging technology for founders and growing companies. Today's chapter of Joey's work.
-
Venture
Earthsite
One of the first digital agencies focused on sustainability. Web design, hosting, strategy and social media for natural food brands, sustainability organizations and nonprofits. Closed in 2016.
-
Position
Green MBA Program Director, Dominican University of California
Directed the Green MBA: shaped the curriculum, recruited and admitted students, managed faculty and operations, and brought enrollment to capacity.
-
Position
Green Festival
Ran the web and media side of one of the largest sustainability events in the US (50,000+ attendees per show): web infrastructure, online ticketing, digital catalogs, and media teams recording speakers across five stages at 25 shows nationwide.
About
I trained in ecological design at UC Santa Cruz and took one of the first sustainable-business MBAs: an MBA in sustainable enterprise from New College of California, the Green MBA now at Dominican University. Since then I’ve built companies where design, technology and ecology meet: a web agency, a supplement brand, and now an AI practice.
Away from work I paint, compose music and hold a black belt in aikido.