Keynote at Green Drinks: Delivering Green to Mainstream

Speaker · Keynote · Green Drinks · Novato, CA · 2007

Delivering green to the mainstream: who the green consumers are, positioning green through authenticity, transparency and third-party verification, why they favor the internet, and online marketing tools.

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JoeyShepp.com
My Background • Degree in Ecological Design, UCSC • MBA in Sustainable Enterprise, Dominican University • Green Festivals Internet Marketing Director for 5 years • Founded 4 Green Internet Companies
My Companies • Earthsite.net • SustainableHosting.com • GreenMaven.com • Urth.TV
Green 2.0 Delivering Green to the Mainstream
Going Green Green Going Green • LOHAS • Sprouts 69 million US Natural Marketing Institute • Cultural Creatives 50 million US Paul Ray, Ph.D., Sociologist • True-Blue & Green-Backs 45 million US Roper ASW, 2006 90 million US Roper ASW, 2006 J. Ottman Consulting, Inc. • Bright Greens 100+ million US My Educated Guess
Who is Going Green? • I’m Shallow • I’m Lazy • I’m Tired of ‘No’
How to Position Green for the Main Stream • Authenticity • Transparency fi • 3rd Party Veri cation
Why Green Consumers Love the Internet • deep information • peer review • multiple perspectives
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