Social Media for Local Government

Speaker · Lecture · County of Marin · San Rafael, CA · 2 February 2011

Short presentation to Marin County government on social media for local government: usage trends, the new marketing landscape, open government and data, and best practices.

Part of Earthsite

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SOCIAL MEDIA for Local Government by JoeyShepp.com for Marin County Government
ABOUT THE PRESENTER Joey Shepp • Green MBA Program Director Dominican University of California • Principal at Earthsite New Media Consultancy for Sustainable Brands • More at http://JoeyShepp.com
WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content
THE NEW MARKETING LANDSCAPE • Earned Media (Public Relations) • Owned Media (Website) • Advertising (Paid) • Social Media (Community)
SOCIAL MEDIA TRENDS
INTERNET TO SURPASS 2 BILLION USERS THIS YEAR • 30% of the world population by end of this year • Developed Countries: 71% Developing Countries: 21% • Regionally: Europe: 65% Americas: 55% Asia/Pacific: 21.9% Africa: 9.6%
700,000 NEW USERS DAILY!
92% OF U.S. TODDLERS HAVE ONLINE PRESENCE ~from security firm AVG The vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives.
THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH Teen females send an incredible 4,050 texts per month, while teen males send an average of 2,539 texts
OPEN GOVERNMENT President Obama advocates for Transparency in Government through Data and Social Technology.
SUNLIGHT FOUNDATION Providing funds for Open Government Data Projects
SUNLIGHT FOUNDATION Diversity of Funded Projects
SF LOCAL OPEN GOV an Open Data Executive Directive (PDF) that asks City departments to make all datasets under their authority that are not considered confidential available on DataSF.org
DATASF App Showcase
WIKILEAKS Risk of Exposure drives more Ethic Behavior?
EGYPT PROTESTS Organized with Social Media
EGYPT INTERNET BLACKOUT Teaches Activists to Develop Alternative Approaches
THE TWEETS MUST FLOW Twitter CEO Advocates for Twitter as Critical Communication Technology
INTERNET IS A HUMAN RIGHT President Obama Advocates to Restore Internet in Egypt
INTERNET KILL SWITCH Senate Bill is Reintroduced??
LOCAL GOV SOCIAL MEDIA STRATEGY
FACEBOOK PAGE Facebook Ads to get to 1000 like asap, use multiple pages for departments, collect feedback
TWITTER Respond quickly, Follow Targeted Users, Target Local
YOUTUBE: CHANNEL G Promote/Syndicate Video via Facebook/Twitter/Blogs
SOCIAL MEDIA POLICY Develop a “living document” of best-practices and strategy for dealing with problem issues.
SOCIAL MEDIA TRAINING Training for both internal staff and local community.
Remember to STAY HUMAN
GO FURTHER Resources
@JoeyShepp | joeyshepp.com @GreenMBA @Earthsite | earthsite.net @SocialGoodMedia @SocialGov
TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION
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