Social Media for Green Careers

Speaker · Lecture · Eucalyptus Magazine Green Careers Expo · April 2011

How to use social media to advance a sustainability career: growth in green jobs, a personal brand, profile tips for LinkedIn, Facebook and Twitter, and documenting your work online.

Part of Earthsite

Expo page

Slides

Slide 1 of 46

Slide 2 of 46

Slide 3 of 46

Slide 4 of 46

Slide 5 of 46

Slide 6 of 46

Slide 7 of 46

Slide 8 of 46

Slide 9 of 46

Slide 10 of 46

Slide 11 of 46

Slide 12 of 46

Slide 13 of 46

Slide 14 of 46

Slide 15 of 46

Slide 16 of 46

Slide 17 of 46

Slide 18 of 46

Slide 19 of 46

Slide 20 of 46

Slide 21 of 46

Slide 22 of 46

Slide 23 of 46

Slide 24 of 46

Slide 25 of 46

Slide 26 of 46

Slide 27 of 46

Slide 28 of 46

Slide 29 of 46

Slide 30 of 46

Slide 31 of 46

Slide 32 of 46

Slide 33 of 46

Slide 34 of 46

Slide 35 of 46

Slide 36 of 46

Slide 37 of 46

Slide 38 of 46

Slide 39 of 46

Slide 40 of 46

Slide 41 of 46

Slide 42 of 46

Slide 43 of 46

Slide 44 of 46

Slide 45 of 46

Slide 46 of 46

Slide text

Social Media for Green Careers How to leverage social media to advance your sustainability career.
Presented at the Eucalyptus Magazine Green Careers Expo
Presenter GreenMBA Program Director at Dominican University of California Principal Consultant at Earthsite, Digital Media for Sustainable Brands Founder of GreenMaven, the World’s Largest Green Search Engine. JoeyShepp.com
Green Careers Today
Social Media Growth 700,000 Facebook Members/Day 35 Hours Uploaded to YouTube Every Minute Twitter clocked at 7,000 Tweets per Minute
Social Media for Jobs Nearly 28% of college students plan to seek employment using LinkedIn. The recruited have now become the recruiters
Green Jobs Growth California's "core green economy" grew more than three times as fast as the state's old brown economy between 2008 and 2009. Growth in green jobs in the San Francisco Bay Area jumped 8 percent between 2008 and 2009 and 109 percent since 1995, according to the report.
Qualities of the Sustainability Industry Highly Networked Niche Oriented Localized Transparency Valued Information Workers
A Natural Fit Social Media + Sustainability
New Computer Skills
Online Office Web-Based Email Access Anywhere Online Calendaring Sync Calendars Online Docs Sharing Documents Dropbox Easy File Sharing
Smartphone Email Twitter Photos/Videos (Document) GPS Checkins VOIP as 2nd Line
Video Conferencing Skype, Facetime, Google Talk Rising Cost of Travel, Increase in Video Conferencing Prepare a Functional Space
Social Media Upkeep Profiles Updated and Tracking Messages Facebook Twitter LinkedIn Industry Specific Video – YouTube Food – Foodspotting Local – Foursquare
Personal Branding
Social Optimization Good Headshot Focused Bio with POV Key Category Interests Fresh and Current Links to Social Media Profiles
LinkedIn Complete Profile 100% Add Keywords Import Address Book Make Connections Request Recommendations Contribute to Group Discussions
Facebook Update Your Info Tab “Like” Sustainability Related Brands and Organizations Know your Permissions Untag Unwanted Photos
Twitter Complete Your Profile Monitor Twitter Search Follow Like-Minded People (hope for follow back) Proclaim what you’re looking for. Keep it Fresh
Blog Personal Website YourName.com Ideal One a Week Cultivate Comments
Document Your Work Build Value Value Process Tell Cohesive Story Accessible History Fresh
Documentation Types Presentation SlideShare Video YouTube/Vimeo Blog Wordpress/Tumblr White Paper PDF Photgraphy Flickr
Build Expertise
Well Read Read Industry-Specific Blogs and News Stay Current with Trends in your Market RSS News Reader
Green News Sources Lifestyle TreeHugger.com Design Inhabitat.com Business TriplePundit.com Business GreenBiz.com
Interviews Blogging is an excuse to interview people. Interviews are a great way to learn industry knowledge and network with key individuals. Giving PR value builds good will.
Thought Leadership Blogging Twitter Video Series Speaking White Papers Discussions Quora
Networking
Importance of Networking Sustainable jobs are new jobs Commonly filled through networks A strong network is the basis for sustainable job security
Go Out Find Local Events Schedule Events Make Business Cards Prepare your Story: People will share it for better or worse!
Followup Sort A list and B list cards A List: Schedule Meeting Email Thanks Connect on LinkedIn Follow on Twitter Facebook Not Appropriate Yet
Top Bay Area Green Events Green Festival Sustainable Brands West Coast Green Bioneers EcoTuesdays Green Drinks
Finding and Creating Jobs
Job Monitoring Job Website Boards Job Newsletters Job Twitter Feeds RSS Feeds/Blogs Google Alerts
Ask Your Network What you want. Email Blast Twitter Facebook LinkedIn
People Search, Not Job Search Identify people in the company that you want to work for and reach out to them over social media. Let them know your intentions and see if they have any recommendations.
Create a Job New Sustainability Jobs are Created Every Day. What need to you see in the world? Interview People that you admire their job, how did they get it.
The Interview
Prepare Research People You’re Meeting with. They will likely be doing the same. Connect with and Interact with Company members through Social Media Reflect Sustainable Values
The Interview Get Good Sleep Come Early Have POV Be ready to demonstrate your unique value
Followup Say Thanks Phone Call more personalized than email Email links and follow up references to fix any stumbles
Go Further
JoeyShepp.com
Twitter Accounts @JoeyShepp @GreenMBA @GreenJobFinder @CAGreenJobs
Tweet me your Questions
This work is licensed under the Creative Commons Attribution-NoncommercialShare Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.