MBA in Social Media

Speaker · Workshop · Venture Greenhouse · 2012

How to run a start-up or small business on social media technology: internet trends, then applications to operations, marketing and finance, what comes next, and discussion.

Part of Earthsite

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MBA IN SOCIAL MEDIA HOW TO RUN YOUR STARTUP OR SMALL BUSINESS ON SOCIAL MEDIA TECHNOLOGY
PRESENTED AT THE MAY 31ST, 2012
PRESENTER JOEYSHEPP.COM SUSTAINABLE PROGRAMS DIRECTOR AT DOMINICAN UNIVERSITY OF CALIFORNIA FOUNDER AND PRINCIPAL AT EARTHSITE.NET, NEW MEDIA FOR SUSTAINABLE BRANDS
ROAD MAP I. INTERNET TRENDS II. CURRICULUM I. OPERATIONS II. MARKETING III. FINANCE III. WHAT’S NEXT? IV. DISCUSSION
INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
COMMUNICATION AGE THE INDUSTRIAL AGE FILLED THE WORLD WITH STUFF THE INFORMATION AGE IS FILLED OUR WORLD WITH INFORMATION THE COMMUNICATION AGE FILLS THE WORLD CHEAP, ABUNDANT, ACCESSIBLE POTENTIAL LIMITLESS GROWTH
DISRUPTIVE TECHNOLOGY FREE MOBILE DECENTRALIZED REAL-TIME HYPER-LOCAL
CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIES SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
MOORE’S LAW SPEED OF COMPUTERS DOUBLES EVERY TWO YEARS “SINGULARITY” COMING… COMPUTERS TRANSCEND BIOLOGY ~RAY KURZWEIL
FACEBOOK 2012: GLOBAL CITIZENSHIP 850,000,000 ACTIVE USERS 700,000 NEW USERS DAILY! 70% OUTSIDE THE US 2.6 BILLION LIKES / DAY ACCOUNTS FOR 20% OF ALL PAGE VIEWS
YOUTUBE: YOU ARE THE MEDIA 800,000,000 USERS, NEAR SAME AS FACEBOOK 60 HOURS UPLOADED EVERY MINUTE! HUNDREDS OF THE MOST POPULAR USERS MAKE 6 FIGURES A YEAR
TWITTER: THE PULSE OF THE PLANET NEW RECORD SET AT NEW YEAR 2011: 6,939 TWEETS/ SECOND 40% USA 60% INTERNATIONAL IN THE USA, 87% AWARENESS, YET ONLY 7% USE IT SENTIMENT ANALYSIS PROVEN AS ACCURATE AS EXIT POLLS
PINTEREST: THE SOCIAL COLLAGE JUST 2 YEARS OLD, $1 BILLION VALUATION GENERATING MORE REFERRAL TRAFFIC THAN GOOGLE+, YOUTUBE AND LINKEDIN COMBINED NOW LEVELING OFF, BUT SHOWS POWER OF DISRUPTIVE TECH
100+ TEXTS PER DAY AVERAGE US TEENAGER / 2011 DATA
BORN INTO THIS WORLD 92% OF U.S. TODDLERS HAVE AN ONLINE PRESENCE THE VAST MAJORITY OF CHILDREN TODAY WILL HAVE ONLINE PRESENCE BY THE TIME THEY ARE TWO YEARS OLD — A PRESENCE THAT WILL CONTINUE TO BUILD THROUGHOUT THEIR WHOLE LIVES.
MBA IN DIGITAL MEDIA CURRICULUM
OPERATIONS WORKING IN THE CLOUD
CLOUD STORAGE ABUNDANT ONLINE STORAGE MEANS CHEAP END-USER DEVICES BENEFITS INCLUDE AFFORDABLE, ACCESSIBLE, COLLABORATIVE, RELIABLE
VIDEO CONFERENCING KEY TECHNOLOGIES: CISCO LIVECONFERENCE, SKYPE AND IPAD/ FACETIME DRIVEN BY COST OF TRANSPORTATION NOT A REPLACEMENT FOR PHONE, BUT IN ADDITION
REAL TIME LOGISTICS KEY TRENDS: ONLINE SHOPPING INCREASING AS SHIPPING LOGISTICS ARE REFINED UPS BANNED LEFT TURNS FOR GAS SAVINGS AFTER IN-DEPTH STUDY PRINT POSTAGE AT HOME GLOBAL VENDORS
PAPERLESS AMAZON.COM NOW SELLS MORE DIGITAL BOOKS THAN PHYSICAL BOOKS. KEY TECHNOLOGY: FUJUTSU SCANSCAP SCANNERS, LINKEDIN CARDMUCH APP
MOBILITY INCREASED WIRELESS ACCESS, CHEAPER MOBILE DEVICES GPS ALLOWS LOCALIZED DATA KEY TECHNOLOGIES: GPS, 4G, MOBILE HOT SPOTS, ANDROID, IOS
CROWD SOURCING PRODUCT DESIGN CUSTOMER SUPPORT MARKET RESEARCH (SENTIMENT ANALYSIS) KEY TECHNOLOGIES: FACEBOOK INSIGHTS, SURVEY MONKEY, GET SATISFACTION, QUIRKY, IDEO.ORG
MARKETING THE ART OF ENGAGEMENT
RADICAL TRANSPARENCY MANY TO MANY COMMUNICATIONS ACCELERATES SHARING PEOPLE TRUST THEIR PEERS BRANDS NO LONGER CONTROL THE MESSAGE
CUSTOMER COMMUNITY NO LONGER “CONSUMERS” COMMUNITY MANAGER ABOUT ENGAGEMENT ACKNOWLEDGED POWER DYNAMIC CUSTOMER STAKEHOLDER
CORPORATE SOCIAL RESPONSIBILITY EXPECTATION TO COMMUNICATE SOCIAL & ENVIRONMENTAL WORK THROUGH MARKETING YEARLY REPORTS MOVING TO DAILY COMMUNICATION HIGHER LEVELS OF ACCOUNTABILITY BECAUSE OF RADICAL TRANSPARENCY
DATA VISUALIZATION CUSTOMERS WILLING TO SHARE MORE PERSONAL INFO COMPANIES WILLING TO SHARE DATA THROUGH API’S. WEALTH OF ACCESS TO DATA KEY COMPANIES: COOL INFO GRAPHICS, INFORMATION IS BEAUTIFUL,
SOCIAL MEDIA POLICY DEVELOP A “LIVING DOCUMENT” OF BESTPRACTICES AND STRATEGY FOR DEALING WITH PROBLEM ISSUES DATABASE OF SOCIAL MEDIA POLICIES: HTTP:// SOCIALMEDIAGOVERNANCE.COM
ENGAGEMENT NOT ENOUGH TO HAVE A GREAT PRODUCT… PEOPLE ALSO WANT A STORY KEY SKILLS: CONTENT PRODUCTION AND MODERATION KEY SUCCESS METRIC: ENGAGEMENT
FINANCE ACCOUNTING FOR EVERYTHING
MICROFINANCE MICROLOANS FOR STARTUP CAPITAL HIGH REPAYMENT RATE FOR LOANS ALTERNATIVES TO VC FINANCING KEY COMPANIES: KIVA, CROWD-RISE
CROWD FUNDING KEY COMPANIES: KICK STARTER, INDY GO-GO OBAMA ADMINISTRATION PASSES CROWD FUNDING BILL INVESTMENT TOTAL: $1M – $2M LIMIT INDIVIDUAL INVESTMENTS: $10K OR 10% OF INCOME LIMIT
GROUP BUYING CONSUMERS BAND TOGETHER FOR DEEP DISCOUNTS BUSINESSES GET COMMITTED VOLUME + MARKETING BUZZ KEY COMPANIES: GROUPON, SOCIAL LIVING
ACCOUNTING MANAGE BOOKKEEPING, INVOICING AND TAXES WITH SIMPLE APPS KEY APPS: FRESHBOOKS, HARVEST, INDINERO, BLINKSALE, QUICKBOOKS ONLINE
POINT OF SALE DEVICES SMARTPHONE AS UNIVERSAL CREDIT CARD KEY COMPANIES: SQUARE, VERIPHONE, PAYPAL, INTUIT
FREEMIUM OFFER A ROBUST FREE PRODUCT WITH AN UPSELL OPPORTUNITY FOR POWER USERS BUILDS A LARGE, STABLE CUSTOMER BASE KEY COMPANIES: 37SIGNALS, GOOGLE, FACEBOOK
THE LONG TAIL THE LONG TAIL OF AN EXPONENTIAL GRAPH LOTS OF SMALL MARKETS COMBINED ARE BIGGER THAN POPULAR MARKETS EXAMPLE: LOTS OF SMALL BLOGS MAKE AS STRONG AS A VOICE AS MAJOR MEDIA
A FLAT WORLD INFORMATION AND CREATIVITY REMAIN
CREATIVE CAPITAL EDUCATION CREATIVITY STRATEGY IDEAS FUTURES
STAY HUMAN IT’S ABOUT PEOPLE TO PEOPLE TIES
MORE INFO
TWITTER ACCOUNTS @JoeyShepp @Earthsite @SocialGoodMedia
QUESTIONS? ALSO, TWEET ME QUESTIONS @JOEYSHEPP
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