Posts Tagged ‘presentation’

The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management

Written by Joey Shepp on . Posted in presentations

This presentation was delivered as an introduction to a panel on “Open Brands” at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand ‘unconference’ session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you’ve heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!

Joey Shepp Speaks at the 6th Northbay Growth & Innovation Forum

Written by Joey Shepp on . Posted in presentations

At the 6th Northbay Growth & Innovation Forum held in Santa Rosa, Joey Shepp, founder of Earthsite, spoke to a large audience of business professionals and entrepreneurs. Speaking along-side Steve Weiss, co-founder of the North Bay Angels, Joey presented on the topic of social media and how small to medium sized businesses can leverage “customer powered marketing.”

Joey Shepp on a Panel at the Second Annual AltSearchEngines Day Conference

Written by Joey Shepp on . Posted in press

Joey Shepp will be speaking on a Green Search Engine panel at the second annual AltSearchEngines Day conference on Monday, March 30th at San Francisco’s Intercontinental Hotel, from 9:00AM – 5:00 PM. If you are in town for Web 2.0, this is a perfect compliment to the week!

For those of you who may not have attended last year, this one-day, grassroots event brings together the best and brightest minds of the “alternative” search engines.  Practically every alternative to the big “G” will be represented, from Microsoft / Powerset and the Yahoo! BOSS team to key vertical search categories: Green Search, Health Search, Image Search, and Semantic Search, plus several special presentations.

This is a unique opportunity to meet some of the most influential names in Search face to face!

Participating Engines will include Powerset, Taptu, Truevert, GreenMaven, GreenPlanetSearch, TheFindGreen, GazoPa, Viewzi, Cooliris, Mednar, SearchMedica, RightHealth, OneRiot, Tazti, SurfCanyon, Worio, Yottalook, TextDigger, StanzIQ, Yahoo! BOSS, and Kosmix, talking about everything from Green Search to Health Search, Image Search, Mobile Search, Vertical Search, and more.

The Open Brand: Beyond Greenwashing

Written by Joey Shepp on . Posted in presentations

The Sustainable Enterprise Conference is a day long learning and networking conference dedicated to helping North Bay businesses transition to economic, environmental and social sustainability. The fourth annual conference will be held May 8, 2009 at Sonoma Mountain Village in Rohnert Park, CA. Find out more about our Sponsorship and Registration.

Joey Shepp quoted in Bankrate.com article on Green Product Hype

Written by Joey Shepp on . Posted in press

Products hyped as ‘green’ often fall short

By Craig Guillot • Source: Bankrate.com

bankrate-logo.gif Despite a plethora of materials and organizations dedicated to green products and services, the definition of “green” can vary between organizations and between consumers. Mic LeBel, a partner at Planet Friendly Public Relations, a firm that represents clients with green products, says “green” is often defined in the minds of the individual consumers. In general, green products uphold the values of fair trade, protecting the environment, supporting sustainable resources and paying workers a living wage.

Online Tools for the Future of Filmmaking

Written by Joey Shepp on . Posted in presentations

Speaking at 2009 Wild and Scenic Film Festival presented by Patagonia

Wild LogoFINALtourcolor.JPGThe world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video.

In this workshop learn how to leverage the latest online tools to promote, distribute, and enhance your filmmaking; gain a global audience, make money with advertising, and be prepared for the future of online video.