The Open Brand: Beyond Greenwashing

The Sustainable Enterprise Conference is a day long learning and networking conference dedicated to helping North Bay businesses transition to economic, environmental and social sustainability. The fourth annual conference will be held May 8, 2009 at Sonoma Mountain Village in Rohnert Park, CA. Find out more about our Sponsorship and Registration.

Speaking Abstract

The Open Brand:  Beyond Green Washing

Sustainability Marketing in a World of Radical Transparency

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing.  People are Twittering about your brand right now and the way you respond today will determine the future of brand management.

At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers.  See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.






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