Joey Shepp

Social Media for Sustainability (San Francisco Green Festival 2009)

Speaker · Lecture · Green Festival · San Francisco, CA · 13 November 2009

Social media as the tipping point for a sustainability revolution: trends and the 350.org day of action as an example, with stories on microlending, localization, citizen journalism and corporate accountability.

Part of Green Festival

Slides

SOCIAL MEDIA for sustainability by JoeyShepp.com
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350 PARTS PER MILLION
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...is the number that leading scientists say...
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...is the safe upper limit...
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...for carbon dioxide in our atmosphere.
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350 parts per million...
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...is the number humanity needs to get back to...
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...as soon as possible...
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...to avoid runaway climate change.
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On October 24th, 2009...
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...people in 181 countries came together...
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for the most widespread day of environmental action in the planet's history.
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At over 5200 events around the world,
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...people gathered to call for action on the climate crisis.
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Over 22,000 photos have been shared so far!
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Social Media is the Tipping Point for A SUSTAINABILITY REVOLUTION
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SOCIAL MEDIA TRENDS
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WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content
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79% OF AMERICAN ADULTS Used the Internet in 2009 source
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ONLINE ACTIVITIES LEAD TO larger and more diverse relationships; and are more likely to go out. source
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TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can influence business practices by voicing opinions online. source
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19% OF INTERNET USERS now say they use Twitter or another service to share updates about themselves, or to see updates…
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There will be over 1 billion “heavy mobile data users” by 2013.
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FACEBOOK STATS • More than 300 million active users • 50% of our active users log on to Facebook in any given day • The…
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LIVE STREAMING Michael Jackson's "This is It" Red Carpet: 1.8 Million viewers, 6 languages around the globe U2's Live…
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THE FESTIVAL GOES YEAR ROUND With Green Festival Social Media
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SPEAKER VIDEOS Green Festival TV and Radio 200+ Free Podcasts Released
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VOLUNTEER MEDIA TEAM 200+ Volunteers Across 5 Cities Video, Photo, Blogging, and Twitter Teams
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THE GREENS ARE ON FACEBOOK 5,000+ Fans 60+ Interactions/Week
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THE GREENS ARE ON TWITTER TOO 360+ Tweets mentioning Green Festival in the last 24 hours
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PARTICIPATION: Where should Green Festival go next with online community? Tweet your answer with hashtag #GreenFest
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CORPORATE ACCOUNTABILITY
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UNITED BREAKS GUITARS
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UNITED BREAKS GUITARS
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PARTICIPATION: How can social media hold corporations accountable? Tweet your answer with hashtag #GreenFest
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WOMEN RULE The Social Web
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GENDER BALANCE In Major Social Networks
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Thirty-six million women read or write a blog every week, and women spend about $2 trillion a year. • BlogHer is working to…
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PARTICIPATION: What woman bloggers/twitters do you recommend? Tweet your answer with hashtag #GreenFest
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OPEN.GOV transparency, accountability and responsibility
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ANEESH CHOPRA The first Federal Chief Technology Officer of the United States
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RECOVERY.ORG Track the Spending of Recovery Money
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DATA.GOV increase public access to high value, machine readable datasets
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OPEN CONGRESS Track bills, votes, senators, and representatives in the U.S. Congress
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SUNLIGHT FOUNDATION A catalyst for greater political transparency and to foster more openness and accountability in…
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PARTICIPATION: How will an open government lead to greater democracy? Tweet your answer with hashtag #GreenFest
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MOBILE ACTIVISIM Local and Real-Time
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GREEN MOBILE APPS • GenGreen (ThirdWhale): Find local green business and services. • Good Guide: Find health…
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#IRANELECTION #CNNFAIL • June 2009; Disputed Iranian presidential election. • Authorities shut down text messaging, blocked…
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PARTICIPATION: How do you use Mobile Technology for Activism? Tweet your answer with hashtag #GreenFest
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WORLD PEACE Through Social Media
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Picture slide
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FRIENDSHIPS ON FACEBOOK Peace on Facebook project with Stanford University
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POLITICS ON FACEBOOK Peace on Facebook project with Stanford University
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PARTICIPATION: How can Social Media create world peace? Tweet your answer with hashtag #GreenFest
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INTERNET CITIZENSHIP
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NET NEUTRALITY
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OPEN SOURCE
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FACEBOOK GOVERNANCE
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�creative commons -Franz Patzig-” by A. Diez Herrero Noncommercial-Share Alike 3.0
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SHARE REUSE REMIX LEGALLY
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$100 LAPTOP PROJECT
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PARTICIPATION: Should Internet access be a public good? Tweet your answer with hashtag #GreenFest
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GO FURTHER Resources
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LEAVE YOUR BUSINESS CARD And I’ll send you a copy of this presentation.
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CONNECT @joeyshepp | joeyshepp.com @earthsite | earthsite.net @greenfestival | greenfestivals.org
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TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION #gbc
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Picture slide
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This work is licensed under the Creative Commons Attribution-NoncommercialShare Alike 3.0 United States License. To view a…
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Slide text
  1. SOCIAL MEDIA for sustainability by JoeyShepp.com
  2. 350 PARTS PER MILLION
  3. …is the number that leading scientists say…
  4. …is the safe upper limit…
  5. …for carbon dioxide in our atmosphere.
  6. 350 parts per million…
  7. …is the number humanity needs to get back to…
  8. …as soon as possible…
  9. …to avoid runaway climate change.
  10. On October 24th, 2009…
  11. …people in 181 countries came together…
  12. for the most widespread day of environmental action in the planet's history.
  13. At over 5200 events around the world,
  14. …people gathered to call for action on the climate crisis.
  15. Over 22,000 photos have been shared so far!
  16. Social Media is the Tipping Point for A SUSTAINABILITY REVOLUTION
  17. SOCIAL MEDIA TRENDS
  18. WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content
  19. 79% OF AMERICAN ADULTS Used the Internet in 2009 source
  20. ONLINE ACTIVITIES LEAD TO larger and more diverse relationships; and are more likely to go out. source
  21. TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can influence business practices by voicing opinions online. source
  22. 19% OF INTERNET USERS now say they use Twitter or another service to share updates about themselves, or to see updates about others.
  23. There will be over 1 billion “heavy mobile data users” by 2013.
  24. FACEBOOK STATS • More than 300 million active users • 50% of our active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • More than 8 billion minutes are spent on Facebook each day (worldwide) • More than 45 million status updates each day • About 70% of Facebook users are outside the United States • More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week November 2009 http://www.facebook.com/press/info.php?statistics
  25. LIVE STREAMING Michael Jackson's "This is It" Red Carpet: 1.8 Million viewers, 6 languages around the globe U2's Live Concert: 10 million streams across 7 continents Thousands of fans left messages thanking the band for the free internet gig.
  26. THE FESTIVAL GOES YEAR ROUND With Green Festival Social Media
  27. SPEAKER VIDEOS Green Festival TV and Radio 200+ Free Podcasts Released
  28. VOLUNTEER MEDIA TEAM 200+ Volunteers Across 5 Cities Video, Photo, Blogging, and Twitter Teams
  29. THE GREENS ARE ON FACEBOOK 5,000+ Fans 60+ Interactions/Week
  30. THE GREENS ARE ON TWITTER TOO 360+ Tweets mentioning Green Festival in the last 24 hours
  31. PARTICIPATION: Where should Green Festival go next with online community? Tweet your answer with hashtag #GreenFest
  32. CORPORATE ACCOUNTABILITY
  33. UNITED BREAKS GUITARS
  34. UNITED BREAKS GUITARS
  35. PARTICIPATION: How can social media hold corporations accountable? Tweet your answer with hashtag #GreenFest
  36. WOMEN RULE The Social Web
  37. GENDER BALANCE In Major Social Networks
  38. Thirty-six million women read or write a blog every week, and women spend about $2 trillion a year. • BlogHer is working to create opportunities for women online, from mommy bloggers to future online entrepreneurs. • Teaching women about technology empowers a growing and influential demographic in an ever more pervasive medium. WOMAN’S BLOGGING NETWORK
  39. PARTICIPATION: What woman bloggers/twitters do you recommend? Tweet your answer with hashtag #GreenFest
  40. OPEN.GOV transparency, accountability and responsibility
  41. ANEESH CHOPRA The first Federal Chief Technology Officer of the United States
  42. RECOVERY.ORG Track the Spending of Recovery Money
  43. DATA.GOV increase public access to high value, machine readable datasets
  44. OPEN CONGRESS Track bills, votes, senators, and representatives in the U.S. Congress
  45. SUNLIGHT FOUNDATION A catalyst for greater political transparency and to foster more openness and accountability in government
  46. PARTICIPATION: How will an open government lead to greater democracy? Tweet your answer with hashtag #GreenFest
  47. MOBILE ACTIVISIM Local and Real-Time
  48. GREEN MOBILE APPS • GenGreen (ThirdWhale): Find local green business and services. • Good Guide: Find health, environmental, and social performance ratings for over 70,000 food, toys, personal care, & household products.
  49. #IRANELECTION #CNNFAIL • June 2009; Disputed Iranian presidential election. • Authorities shut down text messaging, blocked Facebook and YouTube and cut off the BBC Persian-language service — but they forgot about Twitter. • Iran's lifeline to the outside, a way for Iranians to tell the world what's happening on the streets of Tehran in real time — and a vital means of communication among themselves.
  50. PARTICIPATION: How do you use Mobile Technology for Activism? Tweet your answer with hashtag #GreenFest
  51. WORLD PEACE Through Social Media
  52. (picture only)
  53. FRIENDSHIPS ON FACEBOOK Peace on Facebook project with Stanford University
  54. POLITICS ON FACEBOOK Peace on Facebook project with Stanford University
  55. PARTICIPATION: How can Social Media create world peace? Tweet your answer with hashtag #GreenFest
  56. INTERNET CITIZENSHIP
  57. NET NEUTRALITY
  58. OPEN SOURCE
  59. FACEBOOK GOVERNANCE
  60. �creative commons -Franz Patzig-” by A. Diez Herrero Noncommercial-Share Alike 3.0
  61. SHARE REUSE REMIX LEGALLY
  62. $100 LAPTOP PROJECT
  63. PARTICIPATION: Should Internet access be a public good? Tweet your answer with hashtag #GreenFest
  64. GO FURTHER Resources
  65. LEAVE YOUR BUSINESS CARD And I’ll send you a copy of this presentation.
  66. CONNECT @joeyshepp | joeyshepp.com @earthsite | earthsite.net @greenfestival | greenfestivals.org
  67. TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION #gbc
  68. (picture only)
  69. This work is licensed under the Creative Commons Attribution-NoncommercialShare Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.