The Green Web: How the Internet Is Advancing Sustainability

Speaker · Lecture · Green Festival · San Francisco, CA · November 2008

Trends and challenges in how the internet advances sustainability: collective knowledge, green IT, citizen media and open source, set against e-waste, the digital divide and energy waste.

Part of Green Festival

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How businesses and citizens are leveraging the power of the Internet for social and environmental good. by Joey Shepp, Green MBA
Roadmap • Inform • Trends • Inspire • Challenges • Involve • Philosophy
trends
trend Green Gadgets Electronics that use safe, non-toxic materials, are recyclable, and use clean, renewable energy.
MacBook Air “Greener” Computing • Highly recyclable, mercury-free aluminum enclosure • Mercury-free LCD display with arsenic-free glass • PVC-free internal cables • Largely recyclable, lowvolume packaging • Meets ENERGY STAR requirements
Dell ‘Hybrid’ Bamboo Computer bamboo case recycling program low energy
Zonbu Linux PC • Free Software • Backups to the Data Cloud • Low Energy Use • Silent • Compact • Recyclable
Solar Fashion
Mobile Solar
trend Green IT the study and practice of using computing resources efficiently
Green IT Reaches Tipping Point in Europe • almost half of European enterprises are addressing the green and sustainable challenges facing them • 34% have a green IT strategy in place now • 14.5% real cost savings in 12 months • Company saves nearly 23.2 million euros per year Source: 2008 IDC survey sponsored by Dell
Virtualization • Quick start new “servers” • No lost resources
Green Web Hosting • Renewable Energy Credits • Renewable Energy Powered
trend Collective Knowledge The collective knowledge and wisdom of many individuals is greater than the sum of the parts.
Wikipedia • 9 million articles • 250 Languages • 160,000 editors • 25 times larger than the largest encyclopedia, “Encyclopedia Britannica”
Wiser Earth • Community directory and networking forum that maps and connects nongovernmental organizations (NGOs), businesses, governments, and individuals. • 110,260 Organizations • 18,728 People • 921 Groups • 4,845 Resources • 162 Events • 152 Jobs
The Green Search Engine • 1,000,000 Pages Searched • Vetted by Green MBA editors • Google’s Top 5 Custom Search Engines
Best of the Green Web
trend Telepresence A set of technologies which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location
Telecommuting • 78% of companies allow some telecommuting • 68% of companies report increased productivity • 60% of companies report decreased costs 2008 Study by CompTIA
trend Ephemeralization “The use of technological advances to continuously do more with less” ~Buckminster Fuller
Ephemeralization • Paperless Office • Discrete Computing • Embedded Computing
Paperless Office • Character Recognition Software • Organize/Search Documents
Video Conferencing
trend Natural Interface Interfacing with technology in a way that is intuitive, transparent, and ergonomic.
Same Old QWERTY
Multi-Touch Interface
trend Distance Learning Distance learning focuses on deliver education to students who are not physically "on site". Rather than attending courses in person, teachers and students communicate through technology such as video conferencing, and online discussions.
Open Courseware
iTunes U
trend Citizen Media User generated content, specifically video uploaded and shared online.
Growth of Online Video • 83.4 million videos • 3.75 million user channels • 50,000+ videos uploaded daily!
Micro-Enterprise A business started with as little capital as possible.
Near Free Business Software
Ebay + World of Good • Fair Trade Market Place
Kiva, loans that changes lives • Microloans • 99.7% repayment rate • 1 loan is made every 32 seconds
trend Open Source Open source is a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.
Open Source Software • Transparent • Collaborative • Low Cost
Open Source Success • 50%+ of servers run on Apache • 44% of browsers run Firefox Oct. 2008 W3Schools
trend Digital Identity The brokering and protection of personal identity related information.
Who Owns your Identity? • Hassle to manage your identity in many locations • Trusting brokers with your personal information • Can you export or move your data?
Own your Identity • Single Login and Password across all the web • You choose your data broker • OpenID User / OpenID Provider
challenges
E-Waste Facts • In 2007, 157 million computer products were discarded • Only 18% of computers are being recycled • About 80-85 percent of discarded electronics were disposed of in landfills EPA 2008 Study
Electronics Reuse & Recycling • Remove Toxic Components • Recycle and Take-back Programs • ACCRC Computers in Green Web Pavilion
Digital Divide
One Laptop per Child To create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. $100
Mongolia One Laptop per Child Pilot Programs Cambodia
Energy Waste & Emissions • nearly half the power coming out of the wall is wasted and never reaches the processor, memory, disks or other components • a computer that rarely gets turned off could produce close to a ton of C0² emissions per year
Climate Savers Smart Computing Initiative • use power saver mode • unplug from phantom power • purchase energy star
philosophy
Internet as Ecological Model • Interconnected • Interdependent • Diverse • Evolutionary
Internet as Collective Consciousness • “Always On” Culture • Global Perspective • Shared Experience • Shared Wisdom
Internet as Infinite Creative Marketplace • Not attached to physical limitations • Cost of hosting negligible • Legal Sharing Options
go further
More Green Web? • Download Presentation • Speaking Engagements • Consulting • Contact Me www.JoeyShepp.com