Excerpt from "Green" Means "Black", by Natasha Dalton",
"…Another example of this new type of a successful private enterprise is that of Joey Shepp. He is the founder of Earthsite.net — a company building a global network of sustainable businesses. He is also a co-founder of AloNovo.com, a “responsible shopping portal with a mission of empowering consumers to create change.” Joey has consulted many major players in the sustainable economy, including Global Exchange and Fantastic Foods.
“The old way of doing business is going extinct,” he says. “Polluting, cheating, and short-term thinking are not providing the financial returns they used to. There is a new buzz in the business world and it is sustainability. Companies like Clif Bar, Organic Valley, GE, Toyota, HP, and BP are changing the game by investing in sustainable business. When I talk about sustainable business, I mean sustainable profits—and did I mention that environmental and social values are the way to get there? I got a Green MBA to have a competitive advantage in today’s new economy…”