What is clean tech and how does it fit in with ecological and sustainable principles? From biofuels to utility development based on nature’s own systems, clean technologies and the engines that fund them are diverse and far-reaching. Learn about innovative green technologies from local visionaries whose work is changing the face of technology as we know it around the world.
How to leverage the power internet to market to the Green Consumer
SAN FRANCISCO (CBS) ―
Environment & The Green Beat
Americans love to gift wrap. They don’t always like to recycle.
The increased waste produced by Americans during the holidays ads tons of trash to our nations landfills. But it doesn’t have to. On the CBS 5 Green Beat, Jeffrey Schaub has some ways you can change that trend.
(CBS 5 / KCBS-KPIX)
SAN RAFAEL Students working towards a “Green MBA” at San
Rafael’s Dominican University are getting quite a different take on
business from the usual view.
Program
Director John Stayton said the Green MBA was created for a specific
kind of individual. “The Green MBA is a program for individuals who
understand that we’re headed toward an ecological and social crisis.
-Who want their careers and lives to be dedicated to helping humanity
move toward ecological sustainability and restoration and social
equity, and who recognize that business is an incredibly powerful and
creative force that’s been part of the problem and has to play a major
role in creating solutions,” he explained.
By Elizabeth Browne
San Francisco Business Times
Internet search is going green.
At least two local companies are jumping into the vertical search market to help consumer find websites and businesses that fit their environmental and social values.
“It has big implications for those in the mainstream who don’t know the right adjective to find what they’re looking for”, said Joey Shepp, founder of Green Maven, based in Fairfax. “They know they want something better for the environment…but they might not know the right questions to ask.”
Joey Shepp, Green MBA graduate 2005, founder of Earthsite.net and GreenMaven.com was featured in the cover story of the August issue of Sustainable Industries Journal
Here is a quote from the article:
"Shepp founded Earthsite.net in 2003 to provide marketing, branding, consulting and incubation for environment-focused Web sites. GreenMaven is an
Earthsite.net
success story, and after several years in the "green" Web business,
Shepp says he has seen a sudden, marked increase in interest over the
past year. Competition for advertising linked to search keywords such
as "Green MBA" has multiplied by a factor of 10 to 20, Shepp says."
Click here to view PDF of the magazine article
Source: Pacific Sun
May 4, 2007
by Jacob Shafer
Quote from Article:
Joey Shepp of Fairfax, a graduate of the program, offers a ringing endorsement.
"I was part of the third graduating class, so I had a huge opportunity
to help shape the program," says Shepp. "It was amazing—small classes,
great faculty and really self-directed."
Shepp has parlayed his educational experience into a career with a Web
strategies firm called Earthsite (www.earthsite.net ) that helps green
businesses build and maintain an online presence. He’s also founder of
Green Maven (www.greenmaven.com ), which he describes as "the green
Google." It’s a search engine that highlights environmentally conscious
Web sites—helping enviro types find everything from fair-trade coffee
to organic socks.
An excerpt from "GREEN SEARCH ENGINE MAKES TIME.COM’s TOP 10 LIST OF NEW WEBSITES":
"People want to go green, but they often don’t know where to start or
even what questions to ask," says Joey Shepp, founder of Green Maven.
"Green Maven makes searching for all things green as easy as using
Google. If you search for socks, you get organic socks. If you search
for cars, you get hybrid cars. Our mission is to make it easy for
mainstream to go green."
January 12th, 2006
If there’s one person who best embodied the spirit of corporate America in the 1980s – the shameless pursuit of profit and the conviction that ethics don’t apply in business – it’s Ivan Boesky. A legendary Wall Street investor, Boesky made millions trading stock on insider information before the feds caught on and
sent him, along with his trading partners, to prison. Up until the time he was convicted though, much of the business world viewed Boesky as a hero. In 1986 he was invited to speak at UC Berkeley’s Haas School of Business graduation ceremony, where he delivered what’s become perhaps his best-known line: "Greed is good."
To read more: 
greenisgood_bayguardian_article_01-12-06
Excerpt from "Green" Means "Black", by Natasha Dalton",
May 2006
"…Another example of this new type of a successful private enterprise is that of Joey Shepp. He is the founder of Earthsite.net — a company building a global network of sustainable businesses. He is also a co-founder of AloNovo.com, a “responsible shopping portal with a mission of empowering consumers to create change.” Joey has consulted many major players in the sustainable economy, including Global Exchange and Fantastic Foods.
“The old way of doing business is going extinct,” he says. “Polluting, cheating, and short-term thinking are not providing the financial returns they used to. There is a new buzz in the business world and it is sustainability. Companies like Clif Bar, Organic Valley, GE, Toyota, HP, and BP are changing the game by investing in sustainable business. When I talk about sustainable business, I mean sustainable profits—and did I mention that environmental and social values are the way to get there? I got a Green MBA to have a competitive advantage in today’s new economy…”
