By Elizabeth Browne
San Francisco Business Times
Internet search is going green.
At least two local companies are jumping into the vertical search market to help consumer find websites and businesses that fit their environmental and social values.
“It has big implications for those in the mainstream who don’t know the right adjective to find what they’re looking for”, said Joey Shepp, founder of Green Maven, based in Fairfax. “They know they want something better for the environment…but they might not know the right questions to ask.”