By Elizabeth Browne

San Francisco Business Times

Internet search is going green.

At least two local companies are jumping into the vertical search market to help consumer find websites and businesses that fit their environmental and social values.

“It has big implications for those in the mainstream who don’t know the right adjective to find what they’re looking for”, said Joey Shepp, founder of Green Maven, based in Fairfax.  “They know they want something better for the environment…but they might not know the right questions to ask.”

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Joey Shepp, Green MBA graduate 2005, founder of Earthsite.net and GreenMaven.com was featured in the cover story of the August issue of  Sustainable Industries Journal

Here is a quote from the article:

"Shepp founded Earthsite.net in 2003 to provide marketing, branding, consulting and incubation for environment-focused Web sites.  GreenMaven is an
Earthsite.net
success story, and after several years in the "green" Web business,
Shepp says he has seen a sudden, marked increase in interest over the
past year.  Competition for advertising linked to search keywords such
as "Green MBA" has multiplied by a factor of 10 to 20, Shepp says."

Click here to view PDF of the magazine article

Source: Pacific Sun
May 4, 2007
by Jacob Shafer

Quote from Article:

Joey Shepp of Fairfax, a graduate of the program, offers a ringing endorsement.

"I was part of the third graduating class, so I had a huge opportunity
to help shape the program," says Shepp. "It was amazing—small classes,
great faculty and really self-directed."

Shepp has parlayed his educational experience into a career with a Web
strategies firm called Earthsite (www.earthsite.net ) that helps green
businesses build and maintain an online presence. He’s also founder of
Green Maven (www.greenmaven.com ), which he describes as "the green
Google." It’s a search engine that highlights environmentally conscious
Web sites—helping enviro types find everything from fair-trade coffee
to organic socks.