Bitcoin 101: The Currency, The Network, The Community
The document provides a comprehensive introduction to Bitcoin, explaining its nature as a decentralized currency and payment network, alongside its operational principles. It discusses Bitcoin's advantages, including lower transaction fees and secure transactions through a public ledger, while addressing misconceptions and varied perspectives on its value and future. The text also outlines Bitcoin's history, technical details, and potential applications for local economies and beyond, emphasizing its role as a revolutionary payment medium.
Social Media Marketing for the Wine Industry – Silicon Valley Business Journal
The document outlines a presentation on social media marketing strategies specifically for the wine industry, emphasizing the importance of storytelling and building relationships with consumers. It discusses the slow adoption of social media by the wine sector and provides insights into creating effective content strategies, engaging with customers, and measuring the return on investment from social media efforts. Various case studies, resources, and recommendations for utilizing different social media platforms are also highlighted.
Social Media Marketing for the Wine Industry by @JoeyShepp
The document discusses social media marketing strategies specifically tailored for the wine industry, emphasizing engagement through storytelling and direct consumer relationships. It highlights the industry's slow adoption of digital technologies while presenting various case studies, tools, and best practices for effective online presence. The document also covers measuring return on investment and addresses common concerns related to social media management in the wine sector.
Personal Branding with Social Media by @JoeyShepp
The document outlines the concept of personal branding and its significance in leveraging social media for career advancement. It emphasizes the importance of self-discovery, storytelling, and maintaining a consistent digital presence while utilizing various online tools to effectively communicate one's brand. Key strategies include creating a professional online identity, regularly producing content, and building a strong network to enhance professional opportunities.
MBA in Social Media by @JoeyShepp of @Earthsite
The document discusses the transition to digital media and social media's role in business operations, emphasizing the importance of online presence, marketing engagement, and innovative technologies. Key themes include disruptive technology, crowdfunding, and the power of community-driven marketing. It also outlines essential tools and strategies for small businesses to succeed in the digital economy.
Sustainable Work – Stay Sane, Increase Productivity and Live Longer in the Communication Age
The document by Joey Shepp discusses the intersection of sustainability and productivity in the workplace, emphasizing the physical and mental health impacts of modern work habits. It offers insights on reducing stress from work, managing communication overload, and optimizing workspace ergonomics. The presentation concludes with the importance of movement, adapting work environments, and embracing trends in mobile and cloud technologies for future work strategies.
Earthsite – Digital Media for Sustainable Brands – Services 2012
Earthsite is a boutique digital media agency specializing in services for sustainable brands, including branding strategy, web design, and social media marketing, with over 10 years of experience. The agency offers a comprehensive suite of services ranging from brand development and integrated online marketing strategies to website design, social media management, and email marketing. Their team is based in Marin County and emphasizes creating value from sustainability through targeted marketing efforts and community engagement.
Communicating Sustainability using Social Media – Agrion Webinar by @JoeyShepp
The document discusses the transformative role of social media in promoting sustainability, highlighting its unique features such as real-time communication and community engagement. It emphasizes that consumers increasingly expect transparency and accountability from sustainable brands, urging companies to tell authentic sustainability stories while avoiding greenwashing practices. Furthermore, it encourages businesses to utilize social media for building relationships and driving consumer activism towards meaningful sustainability efforts.
Social Media for Social Good by @JoeyShepp
The document discusses the impact of social media on social good, highlighting its potential across various sectors including education, democracy, finance, health, and disaster response. It lists ten ways social media can be utilized for positive change, such as through community engagement, crowdfunding, and citizen science. Overall, it emphasizes the role of social media in fostering global citizenship and collective consciousness.
Social Media for Sustainable Enterprise by @JoeyShepp
The document presents the role of social media as a transformative force for sustainable enterprises, highlighting its impact on operations, marketing, and finance. It discusses trends like the proliferation of internet users, the rise of mobile technology, and shifting consumer behavior towards community engagement and transparency. Key insights include the importance of radical transparency, crowd sourcing, and the emergent financial models that support sustainable business practices.
Social Media for Green Careers by @JoeyShepp
The document outlines strategies for leveraging social media to advance careers in sustainability, highlighting the growth of green jobs and the importance of networking in this field. It emphasizes maintaining active social media profiles, engaging with industry-related content, and utilizing platforms like LinkedIn and Twitter for networking and job searching. Additionally, the document discusses personal branding, the significance of building expertise, and strategies for job creation within the sustainability sector.
Sustainable Media – How Social Media is the Ultimate Sustainability Technology – by @JoeyShepp
The document discusses the role of social media in driving sustainable business practices, highlighting trends in internet usage and the importance of decentralized, transparent, and collaborative operations. It emphasizes the power of community engagement and radical transparency in marketing, as well as innovative financing models like microfinance and crowdfunding. Additionally, it outlines the significance of technology in promoting sustainable practices and the need for companies to adapt their financial models to account for environmental and social costs.
How the Internet is Redesigning Business by @JoeyShepp
This document outlines a presentation about how the internet is reshaping business and the curriculum for a new MBA in Digital Media. The presentation covers trends like the growth of social media platforms and mobile technology. It then details courses in the MBA program that focus on how digital transformation is affecting operations, marketing, and finance. These include modules on cloud computing, video conferencing, e-commerce, data visualization, microfinance, and more. The presentation concludes by emphasizing that even as technology advances, business will continue to be about human relationships.
Social Media for Local Government
The document discusses social media's role in local government, highlighting its importance for communication and transparency. It presents statistics on global internet usage, the rise of social media among youth, and examples of social media's impact on activism. Additionally, it outlines strategies for local governments to effectively engage with the community through various social media platforms.
Social Media for Sustainable Business [Short Form] by @JoeyShepp
The document discusses the role of social media in promoting sustainable business practices, emphasizing its potential for transparency, community engagement, and customer influence. It highlights trends in social media usage, particularly among youth, and outlines various applications that help brands stabilize their value and foster customer loyalty through direct interaction. Key points include the importance of authentic storytelling for sustainable businesses and the environmental benefits associated with social media use.
Social Media for Sustainable Business [Fall 2010 Refresh]
The document explores updates and trends for sustainable business practices as of Fall 2010, focusing on how social media transforms engagement and communication for organizations committed to sustainability. Major themes include peer-to-peer communication, transparency, community storytelling, and using digital channels for authentic brand advocacy and environmental impact.
The Social Currency of Social Media by @JoeyShepp
This presentation examines the concept of 'social currency'—the value people derive from sharing and engaging on social platforms. It covers the drivers of online sharing, the structures that foster influence and advocacy, and how brands can build meaningful, shareable interactions with customers for business and social impact.
Leveraging Social Media to Tell Your Sustainable Fashion Story
This document gives insights into social media storytelling strategies for sustainable fashion brands, including authentic content creation, audience engagement, and using digital platforms to highlight ethical sourcing, production, and brand values.
Social Media for Sustainable Business by @JoeyShepp
A comprehensive look at using social media to further sustainable business initiatives and values, with case studies, actionable tips, and concepts for peer-driven marketing, community engagement, and real-time customer relationships.
Earthsite Web Design and Development Services
Showcasing Earthsite's suite of web and development services for sustainable brands, including strategic design, custom website builds, integrated online marketing, and digital ecosystem creation for mission-driven organizations.
Social Media for Internal Company Communications by @JoeyShepp
This presentation emphasizes the use of social media for internal company communications, boosting employee engagement, collaboration, and knowledge sharing. It discusses principles for effective internal communication, including case studies of Deloitte and IBM, and provides guidance on transparent policies, employee involvement, and recognizing social media as a staple of workplace culture.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Management by @JoeyShepp of @Earthsite
The presentation discusses the shift toward radical transparency in brand management driven by social media, highlighting the importance of trust, compliance with new guidelines, and community-driven endorsements. Includes case studies like North Face and focuses on engaging audiences to build trust and strengthen reputation.
Earthsite Social Media Services
Earthsite is a new media agency focused on marketing for sustainable brands, providing web strategy, social media marketing, and transparency tools like Openbrands. The team, led by Joey and Stacie Shepp, emphasizes authentic storytelling, community engagement, and integrated campaign expertise.
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
This presentation discusses how social media promotes sustainable business, focusing on principles of listening, transparency, engagement, and the power of community. Includes consumer expectations, storytelling for brand advocacy, and active engagement techniques.
Social Media For Sustainability (by @JoeyShepp)
The presentation explores how social media—networking, blogs, online video—drives the sustainability revolution. It examines platforms for innovation, activism, and corporate accountability, and demonstrates how these open, collaborative tools allow new sustainability practices and transparency to flourish.
The Green Workplace
Joey Shepp presented on ways workplaces can adapt to become more sustainable and environmentally friendly. Strategies include energy efficiency, recycling programs, adopting green IT strategies, utilizing cloud computing and virtual servers, encouraging telecommuting and alternative transportation, and appointing a greening manager. These changes help businesses save money while reducing environmental impacts.
Green America presents The Open Brand: Beyond Green Washing
Green America leverages economic power to foster a socially just and environmentally sustainable society. This presentation discusses resources like webinars and the Seal of Approval. It also shows how transparency and customer trust are central to sustainability marketing, defines greenwashing, and gives case studies and principles for open, community-driven branding.
Beginning Social Media Marketing Workshop
This document provides an overview of social media marketing concepts and best practices. It discusses what social media is, how people trust recommendations over advertising, and covers using LinkedIn, Facebook, and Twitter. The goal is to help people understand social media marketing basics and how to get started on key platforms.
What Do Green Jobs Look Like?
This document outlines various green jobs, including green brand manager, biodiesel pickup man, and solar panel installation foreman, and highlights the increasing demand for eco-friendly positions and high salaries in the sector. As the green industry evolves, jobs that integrate technology and sustainability—such as CTOs and land use planners—become increasingly important.
Leverage Social Media to Build a Personal Brand and Land Your Dream Job
This document discusses how to leverage social media to build a personal brand and land your dream job, outlining key elements such as identity, network, and timing. It guides readers through using platforms like LinkedIn, Twitter, Facebook, and blogs to enhance their personal brand and be transparent, tell their story, and connect with industry contacts.
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
The document discusses the shift of brand control from managers to customers due to social media's influence, highlighting the importance of radical transparency in brand management. It provides case studies of various companies like Chevy, Amazon, and McDonald's, showcasing the impact of transparency and engagement with consumers through social platforms. The text emphasizes the need for brands to adapt to an open culture and utilize social media effectively to foster trust and loyalty among customers.
The Green Web
The document discusses how businesses and individuals are using the internet for social and environmental benefits, highlighting trends like green IT, telecommuting, and open source software. It emphasizes the importance of collective knowledge, citizen media, and addressing challenges such as e-waste and the digital divide. Furthermore, it presents various initiatives and technologies aimed at promoting sustainability and enhancing productivity through better resource management.
Social Media Marketing
The presentation by Joey Shepp emphasizes the importance of social media in modern marketing, highlighting a shift in brand control from managers to customers. It outlines strategies for effective social media use, including transparency and customer engagement, showcasing case studies from companies like Zappos and Chevy. The document also provides insights on establishing a strong online presence and utilizing social media tools for brand development and customer support.
The Open Brand: Beyond Green Washing
The document discusses the challenges of sustainability messaging in relation to greenwashing, highlighting the principles of radical transparency and the importance of honesty in marketing. It provides examples of brands that faced backlash for misleading claims and underscores the shift of power from brand managers to customers in the digital age, particularly through social media. Additionally, it outlines strategies for brands to embrace openness and engage with consumers authentically to build trust and loyalty.
Earthsite Identity Portfolio
This document provides brief descriptions of various organizations related to sustainability, outdoor recreation, art, and technology. It includes nonprofits focused on reconnecting children with nature and environmental protection, companies involved in plastic recycling, eco-friendly printing and photography, outdoor adventure guiding, interior design, and more. It also lists organizations related to graphic design, child health, green web hosting, social media monitoring, and an online credit management tool.