Guiding Innovation with Purpose
Joey Shepp is a consultant who helps organizations navigate emerging technologies while staying rooted in sustainability values. With a background spanning technology, design, and ecological thinking, Joey brings over 20 years of entrepreneurial and advisory experience to clients who want to embrace innovation without losing authenticity.
Experience
Joey has founded and directed multiple ventures, giving him firsthand experience in building, scaling, and successfully exiting businesses. Highlights include:
- Earthsite — a pioneering digital agency that served over 100 clients in natural foods, nonprofits, and sustainability, including Wallaby Yogurt, Numi Tea, Annie’s, and Fetzer Vineyards.
- DailyNutra — a natural supplements e-commerce company generating over $10 million in revenue before a successful exit in 2024.
- All The New — Joey’s current platform for consulting and research in AI, blockchain (Ethereum), and emerging web technologies, combined with sustainability expertise.
This entrepreneurial foundation allows Joey to advise clients not only as a consultant but as someone who has built ventures from the ground up and understands the practical challenges of growth, compliance, and innovation.
Services
Joey’s consulting services focus on bridging technology integration with sustainable business strategy.
- Emerging Technology Integration Helping organizations evaluate and adopt innovations in AI, blockchain, Web3, and decentralized platforms. Services include market research, technology roadmapping, and pilot project design.
- Digital Strategy & Web Consulting Over two decades of experience in web design, digital transformation, and communication strategies for mission-driven brands.
- Sustainable Business Consulting Advising on triple-bottom-line strategy, aligning business operations with ecological and social values.
- Startup & Venture Consulting Supporting entrepreneurs and investors with white paper review, business plan development, and strategic positioning.
Clients
Over the years, Joey has worked with a diverse range of organizations across industries, from household-name consumer brands to mission-driven nonprofits and energy agencies.
Natural Food & Consumer Brands
- Annie’s Homegrown
- Artisana Foods
- Badger Healthy Body Care
- Emile Noel (Organic Olive Oil)
- Fantastic World Foods
- Rumiano Fine Natural Cheese
- Wallaby Organic
- WholeSoy & Co.
- Numi Organic Tea
- Good Clean Love
- Simply Soy Yogurt
Sustainability & Green Business
- Flex Alert
- GEÄMI Sustainable Protective Packaging
- Green Career Tracks
- Green Exchange
- Green Festival
- Green Maven
- Green Spa Network
- Fetzer Vineyards
- NaturEner
- Natural Investments LLC
- OpenBrands
- Real Goods Solar
- Sustainable Berkeley
- Sustainable Fairfax
- Sustainable Hosting
- Sustainable Hub (San Mateo County)
- Sustainable San Mateo County
- The Green Office
- Venture Greenhouse
Education, Nonprofits & Community
- Aikido of Santa Cruz
- Dominican University of California (including Green MBA program)
- Global Citizen Center
- Lost Coast Interpretive Association
- Sierra Institute for Community and Environment
- University of California, Santa Cruz
- Wild & Scenic Film Festival
- Wisdom University
- Roots of Change
- The Balance Project
- The Great Tree Count
- Urban Forest Map
- Cascade Canyon School
- Climate Savers Computing
- Sustainable Design Consulting (SDC)
- Healthy Child
- People4Earth
Technology, Media & Events
- Care2.com
- Craigslist Foundation
- Earthdance
- Live Earth (Concerts for a Climate in Crisis)
- Mina + Olya (Fashion)
- No Enemy
- Ranch 7 Creative
- Thread (Documentary)
- Your Garden Show
Energy & Government Agencies
- NCPA (Northern California Power Agency)
- TANC (Transmission Agency of Northern California)
- WREGIS (Western Renewable Energy Generation Information System)
- Yes on 39 (California ballot campaign)
- Infineon Raceway / Sonoma Raceway
