January 8th, 2006 

An excerpt ftom  "M.B.A.’s With Three Bottom Lines: People, Planet and Profit," by Abby Ellin:

"…Joey Shepp, a graduate of the University of California, Santa Cruz,
received a master’s from New College last spring. He chose New College
for its smaller classes and ”an education that was more on the cutting
edge,” he says. ”None of the bigger schools had incorporated that
level of sustainability in their curriculum.” A self-described
visionary artist, entrepreneur, technologist and, yes, tree hugger, he
is now Internet marketing director of Green Festival, which organizes
marketplaces for eco-friendly entrepreneurs, and helped found a company
that designs Web sites for sustainable businesses and another that
grades corporations for their social responsibility…"

An Introduction to Ecological Design from Bachelors of the Arts Thesis

Ecological Design is born simply from the application of ecological understanding to the practice of design. A contemporary understanding of scientific ecology is rooted in the concept of interrelatedness. Because organisms evolved in relationship to one another, ecological systems are interconnected and interdependent at all scales. Seeing natural cycles in their entirety can provide profound evidence of this.