My old blog…

Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies’ sustainability claims. Additionally, hesitations in integrating…

Joey Shepp, founder of Earthsite, discusses the ways social media is changing society for the better – through radical transparency, crowd sourcing and global interconnectedness. Learn about the latest trends, how social media is being leveraged for social good and how you can join the revolution. In this presentation, Joey asks potent questions about how…

Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain…

How to Leverage Social Media for Social Good How to leverage social media for social good. Social Media is changing the world for the better. In this presentation learn about current social media trends, principles of social good media and see “cause studies” with sample videos.

Presented at the Eucalyptus Magazine Green Careers Expo How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.

Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Sustainability.

The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.

This was a short format presentation for the Marin County Government on Social Media trends and best-practices.

[UPDATED with extensive ‘applications’ section and new ‘trends’ information] Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given at the San Francisco Green Festival 2010 by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Tweet @JoeyShepp your…

UPDATED with extensive ‘applications’ section and new ‘trends’ information. Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Tweet @JoeyShepp your question about…

A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.

Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.

Presentation done in Prezi, a dynamic presentation tool. Requires Adobe Flash to view. Social Media is having a profound impact on the world of marketing, delivering proven financial returns, engaging customer communities, and retooling business as usual. But, with great power comes great responsibility; It’s easy to attract new customers overnight, but it’s also easy…

Presentation done in Prezi, a dynamic presentation tool. Requires Adobe Flash to view. Social Media is changing society through concepts such as radical transparency, many to many, and real time search.  Through this presentation, I ask potent questions about how we shape technology, and how technology shapes us.  In the end I remind us to…

Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work…

Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.  

Video Presentation Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Twitter @JoeyShepp your question about new media and sustainability.

Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability.…

Learn how to leverage social media to build an open, authentic brand. Discover how Twitter, Facebook and blogging can help grow your business and communicate your sustainable mission. A must-attend for any business thinking about social media or for those struggling with making it work. Presentation done at the 2009 San Francisco Green Business Conference…

Earthsite’s founder Joey Shepp will be speaking at Green America’s Green Business Conference on Wednesday, Nov 11, 2009.  In Joey’s session: The World of Social ‘Business’ Networking attendees will learn how to communicate via new social media tools to build their brand. They will discover how Twitter, Facebook and blogging can help grow your business.…

On Wednesday, July 22 2009, Earthsite’s Founder Joey Shepp spoke at the CESSE 2009 Conference.  The conference took place at the Loews Royal Pacific Resort in Orlando, Florida. Joey’s talk The Green Workplace was about how we work has a huge impact on our health, our environment, and the products and services we produce. In…

Sustainability Marketing in a World of Radical Transparency. Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At…

Leverage Social Media to Build a Personal Brand and Land Your Dream Job

This presentation was delivered as an introduction to a panel on “Open Brands” at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open…

At the 6th Northbay Growth & Innovation Forum held in Santa Rosa, Joey Shepp, founder of Earthsite, spoke to a large audience of business professionals and entrepreneurs. Speaking along-side Steve Weiss, co-founder of the North Bay Angels, Joey presented on the topic of social media and how small to medium sized businesses can leverage “customer…

The Sustainable Enterprise Conference is a day long learning and networking conference dedicated to helping North Bay businesses transition to economic, environmental and social sustainability. The fourth annual conference will be held May 8, 2009 at Sonoma Mountain Village in Rohnert Park, CA. Find out more about our Sponsorship and Registration.

Speaking at 2009 Wild and Scenic Film Festival presented by Patagonia The world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video. In this workshop learn how to leverage…

Speaking at Green Festival San Francisco 2009 Business and individuals are leveraging the power of the Internet to grow the green economy.  Principles of interconnectedness, accessibility, transparency, and democracy are powerfully demonstrated in the emerging Web 2.0 landscape.  This presentation will provide case studies in Social Media, Online Activism, Green IT, Open Source Software, and…

Speaker at Sustainable Enterprise Conference 2008 Traditional top-down marketing is dead. Consumers don’t trust advertising, but they do trust each other. Online technologies such as FaceBook, MySpace, and the iPhone are facilitating a revolution in peer-to-peer communication. How does business today engage with new online strategies to build loyal customer communities? Learn about Social Media,…

Decision Making 2.0: How Information Technology Can Help us Make Decisions Friendly to Planet, People and Profits Do you know the environmental impact of that steak you bought at Whole Foods? Do you have any idea how much electricity your PC is using when you leave it on all night? Should you tell the grocery…

How Web 2.0 is Empowering Sutainable Business Web 2.0 is about collaboration, sharing, and accessibility. How is this online revolution empowering Sustainable Business? Participants will learn how start-ups and big businesses alike are using the power of the Web to improve their bottom lines while addressing environmental and social justice issues. See demonstrations of cutting-edge,…

An Introduction to Ecological Design from Bachelors of the Arts Thesis Ecological Design is born simply from the application of ecological understanding to the practice of design. A contemporary understanding of scientific ecology is rooted in the concept of interrelatedness. Because organisms evolved in relationship to one another, ecological systems are interconnected and interdependent at…