Archive for December, 2008

Joey Shepp quoted in article on Green Product Hype

Written by Joey Shepp on . Posted in press

Products hyped as ‘green’ often fall short

By Craig Guillot • Source:

bankrate-logo.gif Despite a plethora of materials and organizations dedicated to green products and services, the definition of “green” can vary between organizations and between consumers. Mic LeBel, a partner at Planet Friendly Public Relations, a firm that represents clients with green products, says “green” is often defined in the minds of the individual consumers. In general, green products uphold the values of fair trade, protecting the environment, supporting sustainable resources and paying workers a living wage.